About

Jools jewelry was founded by Ayelet Or Shabo moshon, a passionate designer who is schooled both in jewelry design and styling. Ayelet’s unique combination of skills is why our jewels are being created in a holistic approach.

At Jools we create new vintage inspired gold jewelry with a contemporary edge. Our style is being influenced by the Victorian era but it also incorporates Hindu motifs. The tension between those two contrasting cultures is where Jools’s unique voice is born - bringing together distinct design and luxurious feeling in a seamless way.

From our earnings to our rings, each piece is skillfully handcrafted from certified 14K and 18 K gold and certified diamonds and gems. Ayelet supervises the entire process, from handpicking the materials to the final product, to make sure her vision comes to life just the way she envisaged it, perfectly beautiful.

Jools uniqueness lies in understanding the customer's desire and ability to design a unique piece of jewelry.

So who am I? Happily married, raising four lovely children and enjoy every moment of creation